Sugarness is a new Korean beauty retailer brand. Burning Bros work with them to build a platform that brings together diverse brands in one space, helping users express their individuality through carefully curated beauty products. Here's how we transformed the concept into reality.

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Key features and product characteristics

Delivering key functionalities was at the heart of this development, ensuring the platform not only looked good but served its users efficiently.

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1. Support for Various Promotions: Starting with customer incentives, the platform supports free shipping and allows merchants to tailor promotions, adding versatility to how deals reach audiences.
2. Instagram Reels Content Integration: Social media integration wasn’t just a feature—it became a tool to drive engagement. By linking Instagram Reels content, the system converts casual viewers into sign-ups and purchasers, bridging inspiration with action.
3. Weight-Based Shipping Cost Calculation: Logistics optimization played a key role. A unique feature calculates shipping fees based on total item weight, ensuring cost clarity and providing flexibility for adjustments by sellers.

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Challenges

The core challenge was integrating Instagram content in a way that fostered seamless user interaction and increased conversion rates. Addressing this required creating a well-synchronized flow between the platform's back-end system and real-time social media content.

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Development Process

Taking the project from idea to launch involved meticulous planning, a user-focused design approach, and technical excellence.

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Style guide / Design system

As part of our work with Sugarness, we put together a style guide to keep their brand’s look and feel consistent. It covers everything from a carefully picked color palette to typography and other design elements, all coming together to give Sugarness a distinct and unforgettable identity.

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Outcome

The finished product is more than just an e-commerce platform; it’s a digital space where users discover, explore, and shop with confidence. By combining advanced social media connectivity with customer-centric functionalities, the project turned challenges into a compelling solution for a rapidly evolving beauty market.