This project focused on developing an online wholesale platform for a B2B food distribution company, enabling both bulk and small-quantity orders, with features adapting based on business verification status and a pallet-based shipping fee calculation system optimized for bulk orders.

‍

Key features and product characteristics

1. Business verification and retail information: Wholesale purchase available only for verified businesses, with retail information provided to unverified customers.
2. Pallet-based shipping fee calculation: Provided a pallet-based shipping fee calculation system optimized for B2B users with high-volume orders.
3. Social media integration and multilingual support: Integrated YouTube and Instagram posts to encourage registration and purchases, along with multilingual interface support for global users.
4. Dedicated brand pages: Implemented dedicated brand collaboration pages to enhance marketing and promotional efforts.

‍

Challenges

The project faced key challenges including implementing a business verification process, where purchase options and displayed information varied by status. Another challenge was integrating YouTube and Instagram content to boost conversion rates. Additionally, a pallet-based shipping fee system was designed to optimize logistics for B2B users with high-volume orders.

‍

Development process

The development process involved market research, designing an intuitive UI/UX for B2B users, building a system with features like ordering, multilingual support, business verification, social media integration, and shipping fee calculation, followed by testing and device optimization.

‍

Visual style

‍

‍